What type of law firm site do you have?

It is nearing the end of summer and you may have spent some of it playing the great game of golf. As you know, a golf bag contains many different clubs, each designed for a specific purpose. A driver is for long shots off the tee, the middle irons are for the fairways, and the wedges and putter are for the short game. It’s close to impossible to have one club make all the shots needed to complete 18 holes. Each club is a tool for a specific task.

It’s the same with law firm websites. One type of site is not going to be suitable for each of the marketing tasks in the law-firm-marketing world. There are many types of law firm websites, and it’s wise to choose the type that suits your firm’s marketing needs when redesigning your internet presence.

Building a Practice: Which Comes First: Business Card or Website?

The practice of law is both a profession and a business. This is hardly a surprising revelation, but many of us who went to law school and have been admitted to the bar tend to focus on the more high-minded ideal of operating in a profession rather than the less-rarified world of being in business. A business person, after all, deals with unpleasant matters such as profit and loss, management of people, and (horrifyingly!) marketing and sales.

2017 Legal Marketing Association Annual Conference: Day Two Wrap-up

Day two is done and that’s the end of the Legal Marketing Association annual conference in Las Vegas. We are sorry it’s over! So much learned, so many good conversations! Here’s a recap of day two.

2017 Legal Marketing Association Annual Conference: Day one Wrap-up

It was a great first day at the Legal Marketing Association annual conference in Las Vegas. We’ve seen many old friends, met some new ones, and are trading our expertise with fellow attendees. Here’s a recap of some of the sessions.

The Campaign Trail: Part Five of Your Law Firm’s Internet Presence

The fifth and final step is to have an ongoing marketing campaign to let the search engines (and the people who use them) know that your site is current and relevant. Parts of this ongoing marketing campaign involve taking actions on your firm’s website (onsite work) and others include making changes on other websites (offsite work).

Go Socialize: Part Four of Your Law Firm’s Internet Presence

Why does my firm need to be on those social networks? Simple: that’s where the people are, and the people expect it. Each network has a distinct value to your marketing: LinkedIn is a massive business network and perfect opportunity to stay virtually in front of your network; Facebook is a vehicle to communicate your firm’s culture to future hires; and Twitter is a place to share thought leadership with the media and other amplifiers.

Let Me Be Direct-ory: Part Three of Your Law Firm’s Internet Presence

Next up is the importance of your firm being properly listed in the various online directories, such as Google Maps, Cornell, Findlaw, Avvo, Martindale, and others. If your firm is not correctly (or not at all) listed in these directories, it could have a penalizing effect on your search rankings, hindering those trying to do business with you.

Bringing It All Back Home: Takeaways from Legal Marketing Association Southeast Chapter’s Regional Conference

As part of our mission to spread the LISI message across the country and to stay at the forefront of legal marketing trends, I recently attended the regional conference for the Legal Marketing Association Southeast chapter, which took place in Orlando. With the theme of “Grow. Innovate. Succeed.” there was an excellent lineup speakers and great opportunities to network with colleagues in legal marketing.

The Value of Law Firm Experience In Digital Marketing: Worth the Hurdle to Switch to LISI

Published on August 31, 2016
Rae Ritter
Director of Client Service and Marketing

Rae Ritter

This month marks the 17th year of incorporation of Legal Internet Solutions, which I think is pretty impressive for a digital agency in an age where tech companies balloon up and quickly pop. LISI wasn’t promoting its skills in social media, blogs, or mobile-friendly design way back then, as those marketing strategies didn’t even exist. The focus of the company has remained the same, however: marketing law firms and individual lawyers on the web.

Law Firm Website Checklist Plan: Part Two

It may be self-evident, but it is essential for your firm’s website to have the proper presence in the search engines. Gone are the days of keeping meticulous lists of web browser bookmarks listing favorite sites. And people rarely enter website addresses in the browser’s address bar, especially for hard-to-remember domain names.

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