Measuring your social media efforts allows you to track the effectiveness of your activities, improve your brand awareness and return on investment (ROI), and learn what was successful and what needs improvement. Learn what your should be measuring and how you should be doing it.
Meet Team LISI’s Director of Client Service and Marketing, Rae Ritter. Rae has been with LISI for five and a half years and brings our clients’ website visions to reality. Learn some interesting facts about her in our latest “Get To Know Us” feature.
Spring is finally here! While you are spring cleaning around your home, take some time to clean up your law firm’s website as well. You could work on these tasks any time of year, but spring is the perfect time because the winter holidays are behind you and you have some can-do momentum still pulsing before the summer hits. Take a look at our new and improved 15-step list to help you get started.
COO/CMBDO Robyn Addis recently sat down with Jenn Smuts, Chief Marketing Officer at Connolly Gallagher, as they discussed important issues related to the fallout from COVID-19 and how to be a connected and engaged supporter of the women in your network.
Meet Team LISI’s Legal Content Writer and Editor, Julie Ackerman. Julie has been with LISI for a year now and is a wizard of words, turning complex legal jargon into simple prose. Learn some interesting facts about her in our latest “Get To Know Us” feature.
As women continue to carve out a niche in the legal industry, get to know five influential women in LegalTech today as they share their advice for how to be successful.
Meet Team LISI’s Creative Director, Lesley MacLean. Lesley has been with LISI for 10 months now and is the master behind all of our designs. Learn some interesting facts about her in our newest “Get To Know Us” feature.
Less than one second. That’s all it takes for a visitor to form an opinion about your website. Depending on how your site performs or how it visually appears could mean the difference between a future client or not. Use our tips as a checklist to ensure you are providing the best user experience for your visitors.
There is something to be said for making a first impression.
This time last year, I shared my 20 goals for 2020. Some of those things happened, some did not, and that is OK. 2020 was an extraordinary year. One I am happy to put behind me. But I will not be deterred from setting goals this year. Setting goals keeps my digital marketing activities focused on a set of common objectives and on a clearly defined path.
2020 pushed us to step outside our comfort zones and approach our work from a different perspective. We know that growth does not happen when we are comfortable and 2020 forced us to push ourselves to obtain unprecedented growth for Team LISI.
