Measuring your social media efforts allows you to track the effectiveness of your activities, improve your brand awareness and return on investment (ROI), and learn what was successful and what needs improvement. Learn what your should be measuring and how you should be doing it.
Meet Team LISI’s Director of Client Service and Marketing, Rae Ritter. Rae has been with LISI for five and a half years and brings our clients’ website visions to reality. Learn some interesting facts about her in our latest “Get To Know Us” feature.
Spring is finally here! While you are spring cleaning around your home, take some time to clean up your law firm’s website as well. You could work on these tasks any time of year, but spring is the perfect time because the winter holidays are behind you and you have some can-do momentum still pulsing before the summer hits. Take a look at our new and improved 15-step list to help you get started.
Meet Team LISI’s Creative Director, Lesley MacLean. Lesley has been with LISI for 10 months now and is the master behind all of our designs. Learn some interesting facts about her in our newest “Get To Know Us” feature.
Less than one second. That’s all it takes for a visitor to form an opinion about your website. Depending on how your site performs or how it visually appears could mean the difference between a future client or not. Use our tips as a checklist to ensure you are providing the best user experience for your visitors.
There is something to be said for making a first impression.
This time last year, I shared my 20 goals for 2020. Some of those things happened, some did not, and that is OK. 2020 was an extraordinary year. One I am happy to put behind me. But I will not be deterred from setting goals this year. Setting goals keeps my digital marketing activities focused on a set of common objectives and on a clearly defined path.
How your firm appears and markets online has become, throughout this pandemic, one of the most important business development tools at our disposal. Below are 38 digital marketing questions and answers to put your firm in the best light online.
When it comes to being consistently active and adding to the conversation on LinkedIn, the greatest tool available to you is high-value, useful content to share with your audience. Getting the ball rolling on being consistently visible can feel daunting but like any skill you want to become a habit, you have to dive in feet first and act repeatedly before this will feel normal.
If the goal of creating marketing objectives is to show leadership the value the marketing team will bring to the firm’s growth, then the goal of the marketing budget is to quantify what that is going to cost. Knowing exactly what you want to do, how you want to do it, what it is going to cost, and the expected return to the firm will go a long way toward the approval of a marketing plan and budget that is innovative and effective.
Establishing yourself as a thought leader and sharing valuable content with your network is an important part of staying top of mind for clients and prospects. Creating content can be time-consuming – and is only the beginning. Once the content is created, boosting its exposure is equally as important. A simple content distribution plan can amplify your efforts, and planning is key.