What’s Next? Adjusting Your Marketing Plan When You Have No Idea What to Expect.

Published on May 11, 2020
Robyn Addis
Chief Operating Officer

Robyn Addis

There is a lot of uncertainty right now. We must be flexible. Broad goals are important, but very specific projects take precedence. Look closely at the marketing initiatives that will position your firm for growth as we come out of the havoc of this global pandemic.

Building your Digital Marketing Plan in the time of Social Distancing Part 3: Share Your Content

Published on April 6, 2020
Robyn Addis
Chief Operating Officer

Robyn Addis

After you have spent the time creating your blog posts, videos, or longer form content, and you’ve established yourself as a subject matter expert, now it is time to consider how you will share that content. This is where the rubber meets the road in digital marketing.

Building Your Digital Marketing Plan in the Time of Social Distancing Part 2: Establish Yourself as a Subject Matter Expert

Published on April 2, 2020
Robyn Addis
Chief Operating Officer

Robyn Addis

You have experience. You are up-to-date on what is going on in your area of practice. You have created content. Now is a good time to pull all of that together to build your personal brand and establish yourself as a subject matter expert.

Building your Digital Marketing Plan in the time of Social Distancing Part 1: Create Content

Published on March 30, 2020
Robyn Addis
Chief Operating Officer

Robyn Addis

Because of social distancing, many of the marketing and business development activities we routinely participate in are now fundamentally changed. Conferences: postponed. Networking events: cancelled. Pitch meetings: moved online. How do we pursue new business opportunities when we cannot meet face-to-face? Digital marketing.

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