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March 14, 2025 | Blog
It’s Time You Start Using UTM Parameters to Track Marketing Channel Performance
Many legal marketers struggle to measure the effectiveness of their digital efforts, leaving valuable insights on the table and wasting budget on underperforming tactics. It's time to start using UTM parameters to shed light on your most effective marketing channels and tactics.
February 28, 2025 | Blog
8 Essential Law Firm KPIs for Measuring Success in 2025
In an increasingly data-driven world, measuring and monitoring business performance is critical to your law firm’s success, and traditional metrics have evolved. How can today's law firm KPIs capture not just financial performance, but also technological efficiency, client satisfaction, and innova...
January 10, 2025 | Blog
Lead Scoring: Identifying Key Metrics
Not all engagement is created equal. Learn how to distinguish between high-value interactions and casual interest, with a comprehensive guide to lead scoring metrics that actually predict business opportunities.
August 15, 2024 | Blog
25 Years of Search Engine Optimization and Pay-Per Click Marketing for Law Firms
Read what Jason Lisi and Dan Martin had to say during their conversation, which was rich with insights and forward-thinking perspectives, highlighting the dramatic changes and surprising developments in search engine optimization and pay-per-click marketing during this time.
May 1, 2024 | Blog
25 Years of LISI – Built to Last
LISI’s adventure over these past 25 years has been marked by commitment and resilience, and grounded by our core values. With our Silver Jubilee in 2024, we are proud of our accomplishments and excited for what lies ahead.
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