CASE STUDY: LinkedIn Takeover - LISI
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CASE STUDY: LinkedIn Takeover

Challenge An Am-Law 100 marketing leader looking to launch into consulting and speaking was seeking to build their online presence and draw in followers and potential clients.

Solution The LISI team developed unique content pillars and a comprehensive content strategy that included posting 3x/week and engaging with posts, groups, and content in the feed to boost exposure.

  • SOCIAL MEDIA STRATEGY
  • SPEAKING + TRAINING
  • VIDEO ANIMATION + CREATION
  • WRITING + CONTENT DEVELOPMENT
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EXPANDING A NETWORK.

As an AmLaw 100 marketing leader, our client sought LISI to curate, develop, and manage their personal content marketing and thought leadership strategy. Primary areas of focus include legal marketing, entrepreneurship, leadership, and professional women’s issues. The primary goal was to establish a niche as they sought to branch out into consulting and develop their own business.

With a busy schedule and a multi-faceted, complex role, this senior marketing executive did not have the time to curate valuable content, let alone post it and engage with their audience in a timely manner on LinkedIn.

Being connected
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ESTABLISHING A NICHE.

The LISI team curated content from widely-circulated publications such as The Wall Street Journal, The Washington Post, and The Harvard Business Review, as well as JD Supra and other aggregators.

We also took a multi-step approach to developing original 300-500 word thought leadership content specifically for LinkedIn, as well as drew from numerous speaking engagements, presentations, and contributions to national and trade publications. The assigned social media manager posted 3x/week.

Content is King
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What our client has to say:

“The team taught me things I never knew about LinkedIn and how to maximize my reach. I've rekindled connections and made new ones and even developed concrete business opportunities because of my consistent and engaged presence.” — CONFIDENTIAL

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