This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
CASE STUDY: LinkedIn Takeover
- SOCIAL MEDIA STRATEGY
- SPEAKING + TRAINING
- VIDEO ANIMATION + CREATION
- WRITING + CONTENT DEVELOPMENT
EXPANDING A NETWORK.
As an AmLaw 100 marketing leader, our client sought LISI to curate, develop, and manage their personal content marketing and thought leadership strategy. Primary areas of focus include legal marketing, entrepreneurship, leadership, and professional women’s issues. The primary goal was to establish a niche as they sought to branch out into consulting and develop their own business.
With a busy schedule and a multi-faceted, complex role, this senior marketing executive did not have the time to curate valuable content, let alone post it and engage with their audience in a timely manner on LinkedIn.
ESTABLISHING A NICHE.
The LISI team curated content from widely-circulated publications such as The Wall Street Journal, The Washington Post, and The Harvard Business Review, as well as JD Supra and other aggregators.
We also took a multi-step approach to developing original 300-500 word thought leadership content specifically for LinkedIn, as well as drew from numerous speaking engagements, presentations, and contributions to national and trade publications. The assigned social media manager posted 3x/week.
0%
Increase in reactions
0%
Increase in comments
0%
Average engagement rate
0%
Increase in followers
0%
Increase in views
0
Average post views - Top 10 posts
0
Reactions | Most engaged post
0
Comments | Most engaged post
0%
Engagement | Most engaged post
What our client has to say:
“The team taught me things I never knew about LinkedIn and how to maximize my reach. I've rekindled connections and made new ones and even developed concrete business opportunities because of my consistent and engaged presence.” — CONFIDENTIAL
WE ARE DIGITAL ARTISANS.
Let us create a bespoke strategy for your practice.