2024 Content Calendar

Producing marketing content takes time – and time is one commodity busy lawyers have in short supply.

But content is an important part of your marketing and business development efforts. It impacts your online search results rankings, establishes you as a through leader, and provides valuable insights for clients and prospects.

Therefore, once you take the time to produce content, the goal should be to maximize its use. One blog could be shared as five social media posts. One presentation could be broken into three videos. One email could aggregate all of the content posted in one month.

Without a content calendar, organizing all of your content – and the publish dates, send dates, and post dates – can get confusing and lead to missed marketing opportunities.

LISI’s Content Calendar template includes:

• Space to plan for each day of the current year
• An easy to understand view of what is being shared and when
• Consideration for multiple types of content and multiple platforms