Buyer Journey Map Template

A buyer journey map helps sales and marketing teams chart a potential customer’s path before they become a client.

It can help firms understand the steps people take from becoming aware of your brand and services, all the way through to making a decision and becoming loyal clients. Effective engagement throughout each touchpoint of the buyer journey can lead to higher conversion rates and client retention rates.

Developing a strong understanding of this process will help plan effective strategies and know where to invest resources and budget.

Download our free buyer journey map template to help you get started.