Incorporating Graphics Into Your Marketing Content

Hi, I’m Lauren Forbes, the Social Media + Marketing Manager at LISI, a digital agency that specializes in law firms and legal service providers. Today, let’s talk about incorporating graphics into your marketing content.

Adding graphics to your content is a great way to capture your reader’s attention, communicate your messages in a more visually-appealing way and break up blocks of text. According to research, 65% of the general population are visual learners, meaning they need to see the information in order to retain it. There are a lot of different types of visuals that you can incorporate into your marketing campaigns. Here are three examples to get you started.

Infographics

One of the best ways to add graphics to your content is to use infographics. Infographics are a visual representation of information and data that uses color, graphics, and illustrations to communicate complex information in a format that is both easy to understand and visually-enticing. From processes to timelines and comparisons to lists, there are a number of ways infographics can be created. These single pieces of content are very shareable, which can help you reach a larger audience. If you’re not sure how to create an infographic, there are a number of online tools that can help you, such as Canva.

Images

Another great way to add graphics to your content is to use images. Images can help break up text and make your content more aesthetically pleasing. Images do much more than just paint a pretty picture. Studies have found that online content with images get 94% more views than those without. When selecting images, be sure to choose ones that are relevant to your topic and are high quality. You can find free stock photos from a number of online galleries, such as Pexels or Canva.

Video

Adding video to your content is another excellent way to engage your audience. You don’t need to be a videographer to produce a quality video, start from scratch, or film in real-time to get noticed. You can find free stock videos online and incorporate them into a number of video types, such as explainer videos or vlogs. Videos added to your marketing content will not only expand your creative strategy, but engage your audience in a new way.

According to Wyzowl Research, 87% of video marketers reported that video gives them a positive ROI. Just like when you were selecting images, be sure to choose videos that are relevant to your topic and are high quality.

When adding graphics to your marketing material, keep the following tips in mind:

• Use graphics that are relevant to your topic and messaging, and remember who your audience is. Don’t just add random images for the sake of it. Make sure they actually contribute to your content.
• Keep your graphics clean and simple. Avoid using too many different colors or complex designs, as this can be visually overwhelming. Sometimes less is more when it comes to graphics.
• Make sure your graphics are high quality. Blurry or low-resolution images will reflect poorly on your brand. Always use clear, sharp graphics in your marketing content.
• Be aware of the length of your videos, as each social media platform has its own standards.

Including graphics in your content can help you achieve a number of objectives, such as increasing engagement, boosting shares, and improving conversions. As a marketer, it is important to display information in a combination of visuals and texts in an easy-to-consume way.

If you have any questions about incorporating graphics into your marketing content, reach out via email at [email protected] or connect with me on LinkedIn.

Thanks so much.