2022 Strategic Marketing Plan Template

As we run from one meeting to the next and put out one fire after the other, law firm marketing can often become reactive. The reality, though, is that proactive marketing is much more effective. Approaching your marketing for the next 3, 6 or 12 months with a clearly defined and coordinated plan is more efficient – and will yield better results.

But where to start?

LISI’s strategic marketing plan template will walk you through all of the steps necessary to create a comprehensive plan. Once complete, this plan could be shared with your marketing team or firm management during year-end budget and planning meetings.

This template includes:

• Situation analysis
• Goals, strategic objectives, and tactics
• Timelines and success criteria