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BRANDING + MARKETING MESSAGING
YOU ARE SEEKING PRECEDENT WE ARE CONSTANTLY INNOVATING
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How does your firm differentiate itself?
It starts with your brand identity: the collection of all elements you create to portray your firm’s personality and your promise to clients. Does your brand message resonate with clients and prospects? Does it inspire employees?
A clearly defined brand identifies the right tone for the firm, understands its current and aspirational perception in the market, and guides the creation of materials that effectively communicate who you are and what you do.
We understand the pressures facing law firms today: market saturation, rate pressures, and clients turning to growing in-house departments. Responding to these challenges requires an in-depth knowledge of the market and the ability to articulate what makes you remarkable.
Let us help.
We will create a brand identity that highlights your firm’s strengths, weaving it through unique visuals and messaging.
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YOU VIGOROUSLY REPRESENT CLIENTS WE SET YOU APART
BRAND AUDIT
We will start by preparing a brand audit to see what is currently in circulation and identify patterns. We will also interview key stakeholders to determine differentiators.
BRAND POSITIONING
Next, we develop your brand position. This will be a fresh, unique take on your firm, its market orientation, and value proposition.
VISUAL IDENTITY
With the messaging in place, we will develop the new logo, color palette, and visual treatment of the brand.
BRAND GUIDELINES
The final phase includes the development of brand and graphic usage guidelines. These include important components such as the firm’s mission statement, logo usage guidelines, color palette, primary and secondary font families, and image style.
BRAND AUDIT
We will start by preparing a brand audit to see what is currently in circulation and identify patterns. We will also interview key stakeholders to determine differentiators.
BRAND POSITIONING
Next, we develop your brand position. This will be a fresh, unique take on your firm, its market orientation, and value proposition.
VISUAL IDENTITY
With the messaging in place, we will develop the new logo, color palette, and visual treatment of the brand.
BRAND GUIDELINES
The final phase includes the development of brand and graphic usage guidelines. These include important components such as the firm’s mission statement, logo usage guidelines, color palette, primary and secondary font families, and image style.
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Learn how we create a brand people remember.