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WRITING + CONTENT DEVELOPMENT
YOU KNOW THE LAW
WE SHOW THE WORLD
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Content can be just about anything you produce for reading, viewing, or listening. For law firms, this includes web pages, blog posts, videos, podcasts, and social media posts. It can also include thought leadership like bylined articles and client alerts.
LISI understands legal content. We serve lawyers. We were founded by a lawyer, our writers are lawyers, and our team has deep experience working inside and alongside law firms. Using our legal background, marketing expertise, and creativity, we collaborate with lawyers and legal marketers to conceive, create, and publish all types of content to promote your work and enhance your visibility.
Why create content?
In our digital age, sharing valuable content is an important way to establish credibility, gain visibility, and create goodwill.
Your virtual presence now matters as much as, if not more than, your office space, speaking engagements, and journal articles. Each of these forums is a way to connect, make an impression, and demonstrate your authority to clients and peers.
The first step towards capitalizing on this opportunity to reach people all over the country and the world: create valuable content.
Writing services
Our writing team works with lawyers and law firms to create thought leadership including bylined articles, client alerts, pithy LinkedIn posts, and white papers.
Our writers are lawyers. We have studied and practiced law, and experienced the pressures of the legal industry firsthand. We understand the struggle to prioritize non-client work in a busy legal practice, and we know how critical marketing is to building that practice.
We’re here to help. This is what we love to do. Let us take thought leadership off the bottom of your to-do list and get writing, while you focus your time and energy on practicing law and growing your practice.
Website content
We can produce all the content for your website, from taglines to homepage messaging, attorney and firm profiles, practice area descriptions, community pages, D.E.I. statements, and more.
We craft the message. We ensure the voice and brand are consistent across all practice areas. We make the words and graphic elements flow together. We capture the culture of your firm, the accomplishments of your lawyers, and the attention of your target audience, all in prose that is clear and compelling.
Blog posts
Our team works with you to create a content strategy and implement it. We can suggest topics and conduct research – both market and legal – to create targeted, precise content.
We collaborate with your team to draft the material you need, from detailed articles and legal updates to summary F.A.Q.s and news announcements. We optimize your content for S.E.O. purposes and coordinate its publication across multiple media to maximize its exposure and reach.
S.E.O. – Search engine optimization
How do you ensure people can find your firm? A good search engine optimization (S.E.O.) strategy. And because search engine algorithms reward content that people find valuable, good content will boost your ranking in online searches.
Boosting search ranking (S.E.O.), allows clients, prospects, and others to:
- Find you online;
- Learn about you and your practice;
- See that you are knowledgeable in your field; and
- Decide to reach out to you for help.
How do you boost your S.E.O. with content?
That is the million dollar question, and the answer is a combination of marketing, technology, and smart lawyering. Luckily for you, LISI has them all.
Many lawyers are stalled because they don’t have time to create “content” and don’t know where to start. Meanwhile, in-house legal marketers have many competing responsibilities and may lack the time or resources needed for quality content creation.
That’s where we come in.
Through our discovery process, we will analyze your goals and digital performance metrics, then create a customized S.E.O. and content strategy tailored to you and your goals.
We will guide you on the type of content to create and topics to cover. You can take this info and use it to produce content, or you can delegate the writing to our magical blend of former practicing attorneys-turned-legal marketing mavens.
How do I ensure my content is seen?
Our marketing and social media strategists work to maximize the visibility of your content and your practice. We can turn one piece of content into multiple touchpoints to feature in different ways and on different spaces from your website and social media pages, to third party sites.
It requires focus and skill to develop a multifaceted content strategy that boosts your S.E.O., while staying on-brand, on-message, and maintaining a consistent tone across your website, social media, and other marketing communications. Our team supplies the resources and expertise to bolster your marketing efforts, and help your firm stay visible where it matters most.
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YOU HELP CLIENTS WE HELP YOU
DISCOVER
In this initial phase, we focus on understanding your practice, your project goals, your target audience, and your unique value proposition.
PLAN
After a deep dive into your content’s performance metrics, we identify what is working, what isn’t, and create a customized content strategy to meet your goals.
CREATE
We research substantive legal and topical issues, and collaborate with your team to draft and edit the material you need.
OPTIMIZE
We analyze readership data and make strategic recommendations about how to consistently reach and expand your target audience.
DISCOVER
In this initial phase, we focus on understanding your practice, your project goals, your target audience, and your unique value proposition.
PLAN
After a deep dive into your content’s performance metrics, we identify what is working, what isn’t, and create a customized content strategy to meet your goals.
CREATE
We research substantive legal and topical issues, and collaborate with your team to draft and edit the material you need.
OPTIMIZE
We analyze readership data and make strategic recommendations about how to consistently reach and expand your target audience.
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Learn how we create content that gets noticed.