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Barton
- WEBSITE
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Discover Better Law.
Not just BigLaw.
The purpose of the Barton LLP site is to show the firm’s nimbleness and modern approach compared to the ossified large law firms that overcharge and under perform. Using dramatic imagery and transition/fade-in effects, the site is intended to show modernity to contrast with its competition.
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WEB MARKETING ASSOCIATION ENTRY SCORES
The Web Marketing Association recognized the site as its Outstanding Legal Website in 2020. Entries were judged on the following seven criteria on a scale of 0-10 points (70 points total possible.)
| Criteria | Bartonesq.com Score | Industry Average |
|---|---|---|
| Design | 9.5 | 8.2 |
| Innovation | 9.0 | 7.4 |
| Content | 10.0 | 8.5 |
| Technology | 9.0 | 7.6 |
| Interactivity | 9.5 | 8.2 |
| Copywriting | 9.5 | 8.5 |
| Ease of use | 9.0 | 8.4 |
| Overall Score | 65.5 | 48.0 |
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With the mission of discovering “Better Law” rather than just “Big Law,” there are numerous cross references between data points, such as news to industries and attorneys to practices.
Finally, as the firm moved into dramatic new offices in Manhattan at the same time as the new website launch, we leveraged the imagery and design of the new space in the rebuilt website.
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Design for mobile was a key concern and received particular emphasis in development, with great results
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WE ARE DIGITAL ARTISANS.
Let us create a bespoke strategy for your practice.