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McQuaide Blasko
- WEBSITE
- WEB ACCESSIBILITY
- BRANDING + MESSAGING
CENTERED ON THE FUTURE.
Located in State College, Pennsylvania, McQuaide Blasko is the oldest and largest firm in the area, providing the highest-quality representation to diverse corporate, institutional, and individual clients throughout Central Pennsylvania. The firm was planning for its 100th year in business and this drove the need for a reassessment of its strategic marketing goals, its brand, and, of course, the website.
To help the firm with this reassessment, McQuaide Blasko engaged LISI at the recommendation of a trusted strategic partner who had known of LISI’s ability to help firms without internal marketing staff. LISI began with its time-tested discovery process, with key team members making several trips to the offices to meet with stakeholders face-to-face.
This resulted in a branding plan, including a refreshed logo (noting the firm’s centennial in one version) and tagline. Leveraging these assets, LISI developed the website with an emphasis on the firm’s prominence in Centre County. A dynamic timeline displays the firm’s long history with graphics from the firm’s archives.
What our client has to say:
“I could not be more happy with the result from working with LISI. Our sessions working on the brand and website were both thought-provoking and quite enjoyable. I knew we made the right choice when we engaged them and we continue to seek their guidance on marketing ideas. It’s great having them in our corner.” — Philip K. Miles, Shareholder, McQuaide Blasko
WE ARE DIGITAL ARTISANS.
Let us create a bespoke strategy for your practice.