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August 1, 2025 | Blog
Branding Light: Sometimes Less Is More
Law firms don’t always need a full rebrand — sometimes a strategic “brand refresh” can modernize their image without starting from scratch. LISI helps firms assess what’s working and make impactful updates that align with current goals and audience perceptions.
June 2, 2025 | Blog
Spring into Action: 9 Website Refreshes for Law Firms in 2025
Spring is no longer just a time for tidying up — it’s a strategic moment to elevate your firm’s digital presence. In 2025, a web refresh isn’t optional; it’s essential for staying relevant and competitive.
May 16, 2025 | Award
LISI Recognized with Two 2025 Communicator Awards for Morris James’ Website
LISI has received the 2025 Communicator Award of Excellence and Award of Distinction from the Academy of Interactive and Visual Arts for our work on the Morris James LLP website.
March 14, 2025 | Blog
It’s Time You Start Using UTM Parameters to Track Marketing Channel Performance
Many legal marketers struggle to measure the effectiveness of their digital efforts, leaving valuable insights on the table and wasting budget on underperforming tactics. It's time to start using UTM parameters to shed light on your most effective marketing channels and tactics.
February 28, 2025 | Blog
8 Essential Law Firm KPIs for Measuring Success in 2025
In an increasingly data-driven world, measuring and monitoring business performance is critical to your law firm’s success, and traditional metrics have evolved. How can today's law firm KPIs capture not just financial performance, but also technological efficiency, client satisfaction, and innova...
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