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News + Events + Resources
Digital 101: Performance-Based Marketing Foundations
March 20, 2024 | Speaking Engagement
Webinar
On Wednesday, March 20 at 1:00 p.m., LISI’s COO + CMBDO Robyn Addis will be on a live webinar panel: “Digital 101: Performance-Based Marketing Foundations.”
Robyn and her fellow panelist Robert Algeri, partner at Great Jakes Marketing, will discuss the importance of performance-based marketing foundations, moderated by Founder and CEO Joe Giovannoli of 9Sail.
Discussion topics will include:
- What is performance-based marketing?
- What makes for a strong digital marketing strategy?
- Discussion around marketing channels for plaintiff-side firms vs B2B firms
- What makes for a strong website layout when your website is your landing zone for online marketing?
Register here.
Panelist
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