Get With It Already! Creating Digital Marketing Infrastructure

LISI’s COO + CMBDO Robyn Addis will be moderating a panel, “Get With It, Already! Creating Digital Marketing Infrastructure,” at the upcoming Legal Marketing Association’s Northeast Conference on October 20 in New York.

Law firm marketing departments are under increasing pressure to support strategic firm objectives and drive revenue growth. But outdated systems, siloed technologies, and lacking interdepartmental communication create barriers to progress and innovation. As technology tools have improved, the opportunity to gain efficiency in client outreach and with targeted marketing campaigns has never been more ripe.

Digital-forward organizations understand the importance of a fully integrated, end-to-end marketing infrastructure that marries effort, performance, and outcomes. Too often firms of all sizes either struggle to update and enhance systems or to fully utilize tools that would help streamline the marketing and business development process. As the digital transformation wave takes hold, and emerging technologies are seemingly around every corner, firms that fail to make the necessary infrastructure improvements now will be left woefully behind.

In this war game-style workshop, attendees will be split into groups, each with a unique set of technologies – and challenges – to work through as a team. Through the process, teams will discuss how to prioritize resources, build a business case for innovation, and manage change and adoption.

Robyn will be joined by panelists: