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OUTSOURCED LEGAL MARKETING
YOU ARE BUSY WE ARE MOBILIZERS
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How do you attract the clients and prospects that you want? You’re busy running a legal practice. How are you supposed to create a marketing strategy, let alone execute it?
That’s where LISI comes in.
Don’t know where to start? LISI will create a marketing plan tailored to your target clients, prospects, and referral sources. We understand who you are trying to reach and why.
Have a small or undefined marketing budget? LISI will focus spending on campaigns and initiatives that have the greatest opportunity for impact. We will treat your money as if it were our own.
Flush with ideas but you can’t find the time to execute them? LISI will implement systems and processes to facilitate efficient and consistent action. We make things happen.
Making efforts at marketing but you don’t know if they’re working? LISI can measure and analyze the key performance indicators of your strategy. We care about results.
Working with LISI allows you to use your energy where you excel and let us worry about marketing. About image. About branding. About strategy and execution and analysis.
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YOU RUN YOUR PRACTICE WE MAKE YOU LOOK GOOD
STRATEGY
Before deciding on a plan, LISI’s legal marketing veterans will work to understand your firm’s current marketing efforts and how they are (or are not) working.
Through research and consultation, we will:
Evaluate your firm’s presence in the market.
Analyze your strengths, weaknesses, opportunities, and threats (a SWOT analysis).
Uncover how the market views the firm.
Using this data, LISI will design a custom marketing plan tailored to your target clients, prospects, and referral sources.
BUDGET
It may be true that you have to spend money to make money, but we believe in strategic spending.
LISI will help you identify your current budgeting and approval process, evaluating where you’re spending money and the effectiveness of these expenditures.
We will review your firm’s process for evaluating marketing expense requests; recommend a comprehensive and closed-circuit budget, requisition, approval, and ROI evaluation process; and propose investments in strategic marketing and business development initiatives.
Over time, we will analyze the budgeted spending compared to the actual spending and make data-driven recommendations. Reporting will also focus on return on marketing investment.
OPERATIONS
To effectively market your firm, you need a strong foundation designed to efficiently execute your strategies. We utilize our significant marketing operations experience to review your firm’s current state and develop a foundation to support your business goals.
EXECUTION
LISI supports firms in execution of strategy, utilizing the platforms and processes established in marketing operations evaluation and within the allocated budget.
ANALYSIS
After taking the time and energy to create a marketing plan, invest in systems, and execute the strategies, it is crucial to evaluate the outcomes.
LISI will measure and analyze the key performance indicators of your strategy.
Marketing for professional services is a long game. Consistent, targeted, value-driven delivery of strategic marketing campaigns across multiple channels helps establish a firm and its lawyers as leaders.
STRATEGY
Before deciding on a plan, LISI’s legal marketing veterans will work to understand your firm’s current marketing efforts and how they are (or are not) working.
Through research and consultation, we will:
Evaluate your firm’s presence in the market.
Analyze your strengths, weaknesses, opportunities, and threats (a SWOT analysis).
Uncover how the market views the firm.
Using this data, LISI will design a custom marketing plan tailored to your target clients, prospects, and referral sources.
BUDGET
It may be true that you have to spend money to make money, but we believe in strategic spending.
LISI will help you identify your current budgeting and approval process, evaluating where you’re spending money and the effectiveness of these expenditures.
We will review your firm’s process for evaluating marketing expense requests; recommend a comprehensive and closed-circuit budget, requisition, approval, and ROI evaluation process; and propose investments in strategic marketing and business development initiatives.
Over time, we will analyze the budgeted spending compared to the actual spending and make data-driven recommendations. Reporting will also focus on return on marketing investment.
OPERATIONS
To effectively market your firm, you need a strong foundation designed to efficiently execute your strategies. We utilize our significant marketing operations experience to review your firm’s current state and develop a foundation to support your business goals.
EXECUTION
LISI supports firms in execution of strategy, utilizing the platforms and processes established in marketing operations evaluation and within the allocated budget.
ANALYSIS
After taking the time and energy to create a marketing plan, invest in systems, and execute the strategies, it is crucial to evaluate the outcomes.
LISI will measure and analyze the key performance indicators of your strategy.
Marketing for professional services is a long game. Consistent, targeted, value-driven delivery of strategic marketing campaigns across multiple channels helps establish a firm and its lawyers as leaders.
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Learn how we create a strategy that gets results.