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SOCIAL MEDIA STRATEGY
YOU ARE ONLINE
WE ARE
INFLUENCERS
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What is your firm doing on LinkedIn, Instagram, Facebook, or other social media apps?
How are you engaging with your followers and connections? How are you using social media for lead generation?
Despite the prevalence of social media in everyone’s personal and professional lives, social media remains a lost opportunity for most lawyers and law firms. LISI can help you stand out from the unseen masses.
Don’t know how to use social media for maximum impact?
We do. You provide the information, and we do the work. We craft custom strategies, posts, and campaigns that utilize written, video, and audio assets across social media platforms to make sure you are poised to be noticed.
Not sure what you want to talk about on social media, how often to post, or how to post consistently?
We know how to leverage LinkedIn, Facebook, Twitter, Instagram, TikTok, and other social media platforms for maximum impact. We develop strategies that boost your virtual presence by highlighting your successes and sharing your stories. We create and repurpose content from, and for, your firm into a comprehensive social media campaign built on easy-to-consume and engaging posts. We capitalize on hashtags to bring your content into bigger online conversations and maximize your firm’s visibility.
Worried about ethical and reputational risks of using social media for your law firm?
We have your back. Our team is made up of legal marketing experts and lawyers who understand that social media can be an ethical and reputational minefield for law firms. We help to ensure that your social media presence only attracts the kind of positive and profitable attention that you need.
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YOU CREATE A NICHE WE KEEP YOU VISIBLE
CURATE CONTENT
We audit your existing content online – your social media accounts, website, and other sources – and identify opportunities for maximizing your reach by increasing, adapting, or repurposing content, and engaging on different social media platforms.
STRATEGIZE
We develop a customized and intentional social media strategy for your firm and for individual campaigns. We plan the timing and content of your social media posts, and advise you on options for, and costs, of boosting your posts on some platforms.
CREATE CONTENT
We create textual, graphical, video, and audio assets, optimized for each social media platform. Our highly experienced legal and marketing writers craft captions and hashtags designed to highlight your successes, events, knowledge, and achievements and increase your engagement.
ANALYZE
We conduct ongoing and periodic analysis of your social media viewership and engagement data, and adjust as necessary, to ensure that your posts are reaching your target audience.
OPTIMIZE
We constantly optimize our approach to your social media strategy based on what your data shows. We stay on top of changes in tech algorithms and in your market to ensure that your content stays visible and on point.
CURATE CONTENT
We audit your existing content online – your social media accounts, website, and other sources – and identify opportunities for maximizing your reach by increasing, adapting, or repurposing content, and engaging on different social media platforms.
STRATEGIZE
We develop a customized and intentional social media strategy for your firm and for individual campaigns. We plan the timing and content of your social media posts, and advise you on options for, and costs, of boosting your posts on some platforms.
CREATE CONTENT
We create textual, graphical, video, and audio assets, optimized for each social media platform. Our highly experienced legal and marketing writers craft captions and hashtags designed to highlight your successes, events, knowledge, and achievements and increase your engagement.
ANALYZE
We conduct ongoing and periodic analysis of your social media viewership and engagement data, and adjust as necessary, to ensure that your posts are reaching your target audience.
OPTIMIZE
We constantly optimize our approach to your social media strategy based on what your data shows. We stay on top of changes in tech algorithms and in your market to ensure that your content stays visible and on point.
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Learn how we can leverage social media to maximum online presence.