OUTSOURCED LEGAL MARKETING
YOU RUN YOUR PRACTICE
WE RUN YOUR MARKETING
Whether you’re managing a law practice or in-house marketing team, the challenge is the same – too much to do and not enough time or bandwidth to do it.
That’s where LISI comes in.
We operate as an extension of your law firm’s marketing operation – whatever it looks like – supporting leadership and in-house teams with the strategic focus and tactical capacity to move marketing from idea to execution.
Don’t know where to start? LISI will create a marketing plan tailored to your target clients, prospects, and referral sources. We understand who you are trying to reach and why.
Have a small or undefined marketing budget? LISI will focus spending on campaigns and initiatives that have the greatest opportunity for impact. We will treat your money as if it were our own.
Flush with ideas but can’t find time to execute them? LISI will implement systems and processes to facilitate efficient and consistent action. We make things happen.
Not sure your marketing is paying off? LISI can measure and analyze the key performance indicators of your strategy. We care about results.
Working with LISI means having a partner who understands the business of law the business of marketing. You focus your energy where you excel and let us handle the rest. We take care of everything: strategy, execution, and analysis — mobilizing the right resources at the right time. We’re more than a marketing agency — we’re a full-service partner with a trusted network of videographers, photographers, PR professionals, and online reputation experts. We’ll bring in exactly who you need to look your best and reach your audience.
OUR OUTSOURCED LEGAL MARKETING PROCESS
Strategy
Before deciding on a plan, LISI’s legal marketing veterans take a deep dive into your firm’s current marketing efforts and how they are (or are not) working. Through research and consultation, we will:
- Evaluate your firm’s presence in the market.
- Analyze your strengths, weaknesses, opportunities, and threats (a SWOT analysis).
- Uncover how your brand is perceived in the market.
Using this data, LISI will design a custom marketing plan tailored to your target clients, prospects, and referral sources.
Budget
It may be true that you have to spend money to make money, but we believe in strategic spending.
LISI reviews your current budget, spend approvals, and ROI tracking systems to identify inefficiencies and opportunities. We help develop a closed-loop process that aligns marketing investments with business development goals, from requisition to ROI reporting. Over time, we compare budgeted versus actual spend and refine your investment strategy. The goal: maximize impact with every dollar by making data-informed decisions and reinvesting in initiatives that deliver measurable results.
Operations
A brilliant strategy can’t succeed without operational support. LISI evaluates your marketing infrastructure — staffing, tools, workflows, and approval processes — to ensure everything runs smoothly behind the scenes. We identify breakdowns, bottlenecks, and inefficiencies, then recommend scalable solutions tailored to your firm’s needs. Whether you need streamlined workflows, better martech tools, or a clearer division of responsibilities, we help create a strong operational foundation that enables your team to execute strategy effectively and consistently.
Execution
Execution is where strategy comes to life. LISI helps bring your marketing plans to fruition by coordinating tactics across platforms, teams, and timelines. We ensure that campaigns align with your goals, adhere to your budget, and follow your firm’s operational processes. From content rollouts and social campaigns to email series and SEO initiatives, we guide implementation with a steady hand and an eye on results — so nothing falls through the cracks and everything drives forward momentum.
Analysis
Strategy without analysis is just guesswork. LISI tracks and measures your marketing initiatives using meaningful KPIs and custom dashboards. We interpret what’s working, what’s not, and why — then use those insights to refine your approach. Our analysis goes beyond basic reporting to deliver actionable recommendations. Over time, we help your firm stay agile, make informed decisions, and build long-term visibility and trust. Because the best marketing strategies are built not just on ideas, but on results.
Learn how we create a strategy that gets results.