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May 8, 2025 | Blog
Smarter Marketing, Smaller Budgets: How AI Is Leveling the Playing Field for Small Law Firms
AI is no longer just a tool for large law firms — smaller practices are tapping into its power too. Here's how your firm can use AI to market more efficiently and effectively.
March 27, 2025 | Blog
Unlock AI’s Potential: How to Get the Best Results From GenAI in Legal Marketing
Generative AI has moved beyond buzzword status. For legal marketers, it offers a dynamic way to streamline content creation, enhance productivity, and inspire fresh ideas. But, like any tool, the value you get out of it depends on how you use it.
September 23, 2024 | Blog
Balancing Confidentiality and Professional Engagement: New ABA Guidance on Listservs
ABA Formal Opinion 511 underscores the importance of protecting client confidentiality in online or in-person discussions. Read what lawyers must do to maintain a delicate balance between participating in professional communities and upholding their ethical duties.
June 19, 2024 | Blog
Gen AI and Attorney Ethics: A State-by-State Roundup
Lawyers need to understand the GenAI risks, benefits, and how it can (and should) be ethically integrated into their legal practice. Some states have issued AI-specific guidance while others are still racing to catch up. We highlight some of the state guidance as well as the ABA Model Rules.
March 22, 2024 | Blog
Google’s First 2024 Algorithm Update: Quality Content Still Rules for Law Firms
The recent Google update involves both a core update and a change to spam policies. Both changes reinforce existing digital marketing advice that producing quality content is the best way to improve your visibility in search engine results.
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