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May 6, 2024
Tools for Local SEO: Manage Your Law Firm Online
We always say that your law firm website is your most important office location. While that still rings true, ensuring your actual office locations are listed correctly across the Internet is an important part of local search engine optimization (and a professional ethics issue in most states.)
April 23, 2024
Optimizing Your Law Firm Website: A Guide to Monitoring Website Speed with GTmetrix
Many things contribute to a website's ranking in the eyes of Google. One of those is page speed. Having a slow website can have various negative implications. What can you do to enhance user experience, improve search engine rankings, and stay ahead in the competitive landscape?
October 18, 2023
6 Tips for Starting Your Firm’s Podcast Adventure
It’s clear that podcasts are attractive to audiences who want entertainment or information. But how does one go about creating an original show that attracts subscribers? Here are some tips on how you can start your own successful podcast this year.
October 5, 2023
Maximizing Your Law Firm’s Marketing Strategy with Google Data Studio
How do you know if your law firm's marketing strategy is working? Data. Google Data Studio allows users to create customized reports and dashboards to help analyze data trends and measure the performance of marketing campaigns effectively.
September 11, 2023
G.A.4 Enhanced Measurement for Legal Marketers – Pros and Cons
Through its enhanced measurement feature on Google Analytics 4 (G.A.4), Google is trying to make it easier for you to track things on your website. Let’s take a closer look at what enhanced measurement is, what does, and what it fails to do.
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