LISI Recognized with 2022 Communicator Award of Excellence for Stroock & Stroock & Lavan LLP’s Real Estate Fast Forward Microsite

The Academy of Interactive and Visual Arts (AIVA) has recognized Legal Internet Solutions Incorporated (LISI) with the 2022 Communicator Award of Excellence in the areas of Features – User Experience for Websites and Features-Visual Appeal – Function for Websites. LISI was also recognized with a 2022 Communicator Award of Distinction for General – Law & Legal Services for Websites. These awards were for the second iteration of Stroock & Stroock & Lavan LLP’s immersive microsite, Real Estate Fast Forward, set in a Los Angeles museum. 

Stroock & Stroock & Lavan LLP, with offices in Los Angeles, New York, Miami, and Washington, D.C., provides transactional, regulatory, and litigation advice to financial institutions, multinational corporations, and entrepreneurial businesses globally. Wanting to highlight the thought leadership of their real estate group, the team at Stroock was looking for a creative, whimsical, and never-been-done-before experience to share with clients and prospects.

When they approached LISI, they were looking for a way to connect with clients and contacts remotely, as the Covid-19 pandemic was impacting in-person interactions. What started out as an aspirational concept quickly became a one-of-a-kind adventure reminiscent of Google maps-meets-online gaming. 

The team at LISI developed an immersive microsite that is experienced as a series of vignettes with Easter eggs hidden throughout, taking visitors on a stroll down the streets of New York or through a museum in Los Angeles. By moving throughout the site and interacting with it, users can explore podcasts, social media posts, vidoes, and other content from the Stroock Real Estate practice group. The first iteration of Real Estate Fast Forward explored the streets of New York and launched in September 2021. The second interaction, for which this award was won, focuses on a museum in Los Angeles that launched in January 2022. A third and fourth installment, set in Washington, D.C., and Miami, will be launched in the coming months.  

The Communicator Awards is the leading international awards program honoring creative excellence for marketing and communications professionals. Founded by passionate communications professionals over two decades ago, The Communicator Awards is an annual competition honoring the best digital, video, podcasts, marketing, mobile, and print work the industry has to offer. The Communicator Awards is widely recognized as one of the largest and most coveted awards of its kind in the world. The Communicator Awards are judged and curated by the Academy of Interactive and Visual Arts (AIVA). The AIVA is an assembly of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.

Link to award