Stark & Stark

Challenge: Stark & Stark needed to rescue a failing website project that was off-track, lacked SEO readiness, and didn’t meet their functional or strategic goals.

Solution: LISI stepped in to stabilize and rebuild the site within budget and on a tight timeline — identifying UX and performance issues missed by the previous agency, and delivering a web presence that aligned with the firm’s marketing priorities and digital strategy.

Web Accessibility
Website Development
Website Hosting + Support
Websute Audit + Maintenance

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What our client has to say:

“We’ve had an excellent experience working with LISI, particularly with Rae Ritter and Keith White. They took over a complex website redesign and development project midway through from another vendor and helped us stabilize the work, resolve issues efficiently, and drive the project to a successful launch. Throughout the process, they were transparent, responsive, and proactive in communicating timelines, priorities, and next steps.”

— TJ Mohin, Marketing Technology Specialist

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From Stalled Progress to Strategic Success

Stark & Stark is a full-service law firm with more than 100 attorneys across seven offices throughout New Jersey. Known for its depth in both personal and business law, the firm needed a robust website to reflect its leadership in the region and support digital marketing across multiple practice areas.

After working with another agency, Stark & Stark made the difficult decision to change services providers mid-project because the site didn’t meet its SEO goals and presented user experience issues that hadn’t been addressed in the design. Rather than continuing down a path that wasn’t delivering results, the firm turned to LISI to get the project back on track.

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Rebuilding the Right Way

Although LISI was brought in for development only, we began the engagement with a thorough discovery process—treating the project with the same diligence as a ground-up build. We identified several key usability challenges and strategic oversights in the original design that, if left uncorrected, would have undermined both SEO performance and visitor engagement.

Our team collaborated closely with Stark & Stark’s internal stakeholders to refine the site’s structure, improve UX, and ensure that the final product would support their long-term goals. The project required careful handling of a large volume of attorney bios, practice area content, and thought leadership material—demanding a scalable, performance-driven approach.

In addition to development, LISI provided hosting, support, and accessibility enhancements — laying the groundwork for continued success beyond launch. We focused on building a maintainable site that their team could rely on and grow with.

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Results

Delivered a stable, SEO-optimized website that met performance and UX goals
Improved upon the original design to address overlooked UX issues
Executed the project on a tight timeline and within budget
Restored confidence in the firm’s digital strategy

Stark & Stark made the strategic decision to pivot from a project that wasn’t working — and came away with a site that reflects their stature and supports their goals. If you’re facing sunk costs from a struggling web engagement, LISI can help you move forward, set up for success.

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