Verrill - LISI
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Verrill

Goal: Verrill needed a website backend that empowered their team to make updates independently without relying on their previous vendor for every formatting and development change while preserving their established design.

Solution: LISI built a flexible, user-friendly backend that retained Verrill’s visual identity while enhancing functionality, streamlining content management, and introducing subtle improvements that elevated the experience without disrupting the firm’s brand.

Services Provided:
  • Graphic Design
  • Website Development
  • Website Hosting + Support
  • Website Audit + Maintenance
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What our client says:

“What impressed us most about working with LISI was how they balanced respect for our vision with fresh ideas we hadn’t considered. They improved our website’s backend and the user experience without disrupting our design, and every step of the way, they were organized, responsive, and mindful of our budget and our timeline.”

— Jillian McKenna, Director of Marketing, Business Development, and Client Services

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Supporting a Historic New England Law Firm’s Vision

Founded in 1862, Verrill is a respected New England law firm with more than 150 attorneys serving businesses across a wide range of industries. While their website presented a polished face to the market, the internal experience was cumbersome, requiring the marketing team to engage their vendor for even the most basic updates. Recognizing this inefficiency, Verrill turned to LISI for a solution that would put control back in their hands — without a complete redesign.

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WHAT WE DELIVERED

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A Tailored Backend Solution

We began by listening closely to Verrill’s priorities: preserve the familiar design while making the website far more manageable. Our team developed an entirely new backend that was intuitive, flexible, and fully accessible to their internal team. From formatting content to updating pages, every process became significantly easier.

Seamless Content Migration

A major component of this project was migrating a substantial volume of content, including attorney biographies, practice area descriptions, industries, and a rich library of news and resources spanning five years. LISI handled this process in its entirety, ensuring accuracy and consistency without disrupting the live website.

Subtle Design Enhancements

While Verrill didn’t want a redesign, we identified opportunities for small but impactful improvements. We refreshed photography, improved layouts, and optimized the site structure to support better user experiences and easier search engine optimization updates. These refinements were carefully integrated to feel cohesive with the existing design.

Responsive, Collaborative Partnership

Throughout the engagement, we maintained close communication with Verrill’s marketing and technology teams. The firm was hands-on and tech-savvy, providing clear direction while trusting our recommendations. Because we were not overhauling the design, we were able to deliver a fully upgraded backend on a condensed timeline before their prior vendor contract expired.

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Results

  • Substantially improved backend functionality and ease of updates
  • Greater efficiency and independence for the marketing team
  • Subtle design improvements that elevated the user experience without signaling a relaunch
  • Enhanced capacity to manage SEO-related content updates
  • A smooth, invisible transition that felt transformative internally

If your firm feels stuck with a website that’s barely “good enough,” it may be time to explore a better solution. LISI helps law firms modernize their web presence without sacrificing what makes them unique. Reach out to learn how we can help you design and build a more functional and flexible digital experience.

 

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