SEARCH ENGINE OPTIMIZATION FOR LAW FIRMS
YOU ARE ADVOCATES
WE DRIVE RESULTS
Is your law firm easy to find online?
Or is it buried in the search engine results? Are you driving any traffic to your website?
A well-optimized website earns more traffic, which leads to more opportunities and more clients. Search engine optimization (SEO) connects the dots between your website and your bottom line by increasing visitors to your website, converting that traffic into business opportunities.
There are 5.6 billion Google Searches a day. As your firm’s potential clients search for answers to their questions they use keywords. Do you know which keywords to target? How to find the most relevant keywords for your law firm? We do. We will research relevant keywords that attract the right prospects.
Our team of experienced SEO professionals have worked inside law firms. We understand the unique challenges that law firms face in the digital landscape and provide custom SEO solutions, tailored to the specific needs of each client.
LISI knows search engine optimization best practices that work and will put them to work for you.
OUR SEARCH ENGINE OPTIMIZATION PROCESS
SEO Audit
We don’t dive into tactics blindly. Every engagement begins with a thorough SEO audit to assess what’s holding your site back. This includes:
- Technical issues like broken links and slow-loading pages
- Mobile usability and core web vitals
- On-page structure: metadata, headings, and content layout
- Accuracy of local listings and Google Business Profile
- Keyword rankings and content gaps
This audit becomes your SEO blueprint — clear, jargon-free, and prioritized for results. It’s not just about identifying problems; it’s about diagnosing barriers to visibility and mapping a way forward.
Keyword Research
Keywords allow your law firm to be found online. They are the language potential clients use to seek answers to their problems. We start every SEO project with exhaustive keyword research. Using relevant, researched keywords attracts targeted visitors who have the potential to become clients.
On-Page + Content Optimization
To better position your website in search engine results pages (SERPs), we develop unique title and meta tags for individual pages, leveraging our extensive keyword research to craft these tags. We assess your content and make recommendations to benefit both human users and your search engine results. We research what competitors are writing about, what’s trending in the news, and how your firm can leverage topics around those keywords. Our writers, all attorneys, take all of this information and craft content that fits your goals for you or with you.
Local SEO
Local search is another important facet of SEO. If you want your firm to be found when local users search something like “car accident lawyer near me,” it is important that you claim your firm on Google and other directories. As part of our search engine optimization efforts, we will ensure your name, address, and phone number are consistent in every place online that is relevant to your practice.
Optimize
We constantly optimize our approach to your social media strategy based on what your data shows. We stay on top of changes in tech algorithms and in your market to ensure that your content stays visible and on point.
Maximize your online presence and attract more clients with our tailored SEO service.