Attribution Tracking Builder - LISI

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Attribution Tracking Builder

November 1, 2022 | Checklist/Guide

Do you struggle to identify where your organic search traffic originated from?

Are you looking to track the source of visits to a particular page, practice area, or form on your website from social media profiles, emails, and other channels?

Have you set up multi-channel marketing campaigns only to be frustrated trying to aggregate the analytics?

Then U.T.M. parameters are the way to go!

Urchin Tracking Module (better known as U.T.M.) parameters are an analytics tool marketers use to track the impact of their online marketing efforts. This enables you to better understand your audience’s behavior, measure the performance of your marketing efforts, and create marketing initiatives based on data that will convert prospects to clients.

LISI’s Attribution Tracking Builder will help you build robust U.R.L.s to deploy as part of your multi-channel marketing strategy in order to:

  1. Track the value of social media marketing
  2. Surface data about traffic referral
  3. Understand which channels provide the best conversion for specific content types

Download the builder now and start showing how you are rocking your marketing efforts.

Fill out the blue form to receive our Attribution Tracking Builder.

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