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LISI Wins 2022 Internet Advertising Competition Award for Stroock & Stroock & Lavan LLP’s Real Estate Fast Forward Microsite
October 26, 2022 | News
The Web Marketing Association has recognized Legal Internet Solutions Incorporated (LISI) with the 2022 Internet Advertising Competition Award for Best Legal Interactive Application, Best Real Estate Interactive Application for its work on the Real Estate Fast Forward microsite, created for Stroock & Stroock & Lavan LLP.
Real Estate Fast Forward was conceived in 2021 amid the pandemic as a digital space to mitigate the absence of in-person networking during the pandemic. The real estate practice at the law firm of Stroock & Stroock & Lavan sought to bring people together during a time of isolation, especially for those in the real estate industry whose lives and livelihoods had been so deeply entwined with the physical spaces of the city.
With a goal of creating a unifying and fun digital experience to connect people, the firm worked with LISI to develop Real Estate Fast Forward – an immersive microsite that welcomes users into an all-access, private museum tour. The site offers a 3D-like experience by leveraging an interactive map that propels visitors through four galleries, a lobby, and a gift shop, each of which offers clickable elements. By moving throughout, and interacting with the site, visitors can explore podcasts, social media posts, videos, and other content from the Stroock Real Estate Group.
The Internet Advertising Competition Awards, part of the Web Marketing Association, recognizes outstanding online advertising in all of its various forms. The awards highlight the best online advertising including, online ads, video, mobile, newsletter, email and social media, and are selected by judges based on creativity, innovation, impact, design, copywriting, use of the medium, and memorability.
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