Dan Martin

Having worked all of his career with in-house marketing teams, Dan Martin was intrigued when LISI approached him about a role at an agency.

He had just completed a masters degree in digital innovation in marketing, and meeting the LISI team convinced him this was a place where he could improve his skill set and impact a growing team.

As LISI’s Director of Marketing Technology + Operations, Dan helps clients move strategies forward with data-driven insights and the technical support they need. He oversees campaign management processes including automation, execution, and measurement of key digital marketing programs. He also leads the firm’s video and podcast content production, manages search engine marketing and paid social campaigns for clients, and measures and reports on channel and campaign performance. 

Dan brings experience from both inside and outside of law firms to this role. He began his career in legal marketing at a small firm before joining an in-house marketing team at a large firm in Philadelphia where he oversaw the firm’s inaugural podcast, conducted quantitative and qualitative analysis of marketing campaigns, managed firm blogs and marketing emails, and documented department processes and best practices.

Most recently, Dan was the Marketing Technology Manager at The Judge Group, where he managed the corporate website, implemented digital marketing operations and tools, developed custom data dashboards, and assisted with the company’s SEO and PPC efforts.

Dan was born and raised in Delaware County, Pennsylvania. He is an avid sports fan with a particular affinity for hockey and football. He graduated from Saint Joseph’s University, and has earned a Master of Science, Digital Innovation in Marketing from Temple University. He enjoys spending time with his family and friends and spends his summers in Sea Isle City, NJ.